Pharmaceutical giant Pfizer came under fire from a band of activists on Wednesday in Mumbai. The group held a demonstration against the high price of COVID-19 vaccines from the company. The activists are part of an initiative called VOW (Vaccinate Our World) and as the self-explanatory acronym says, are pushing for a fully vaccinated world, “as that is our only defence against the pandemic currently,” said Manvendra Gohil.

Gohil, the prince of Rajpipla in Gujarat, is in Mumbai, and was part of the group holding placards and banners below the Pfizer office at the Bandra Kurla Complex (BKC). Said Gohil, “It was a peaceful though powerful demonstration.” Pfizer did not respond to calls seeking comment on the same.