The Bombay High Court has termed the use of a woman's image without her consent in government advertisements as "commercial exploitation" and "quite serious" considering the contemporary electronic era and social media.

Taking note of a petition filed by Namrata Ankush Kawale, a division bench of Justices G S Kulkarni and Advait Sethna issued notices to the Central government, four state governments, Congress Party and a US-based company and posted the matter on March 24.