A book by Navneet Education Limited is in the news over promoting cruelty to animals. A story titled 'The Unfaithful Dog,' in the book, 'It's Story Time,' that also shows an illustration of a dog being hanged, has left parents shocked. Many parents and others took to social media criticising the story and the visual. The publication house has not only accepted that the story is a mistake, but will recall all copies of the book from the market.

A tweet by actor Mohan Kapur regarding the objectionable content soon went viral on social media, with several parents responding and tweeting in support. The actor urged supporters to call the publication house to register their disappointment with a request to exclude the content. He also gave the contact details of the publication house, as well as photos of the story and the illustrations.