The Shiv Sena doesn't know anything about the issues related to commerce, business and trade while the BJP knows just a bit, said diamond merchant Bharat Shah in a recent address to the traders' community. The Congress and its representatives like Milind Deora know it much better than anyone, and hence we should elect the son of late Murli Deora, the friend of city's business community, he insisted.

A video of Shah appealing before an audience of diamond merchants and others has been circulated widely. Deora's poll managers said that the sentiment expressed by Shah is common to the financial capital of the country. Shah said that the city had lost its voice in the last five years for the lack of an effective public representative in New Delhi. "Earlier, it was Murli bhai and Milind. The Shiv Sena doesn't know anything about our concerns and the BJP knows a bit, if not everything," he said, adding, "We must elect Milind Deora."