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Gaming industry banks on stars
Updated On: 22 November, 2009 07:05 AM IST | | Bipin Kumar Singh
Say games based on Bollywood actors have longer shelf life than movie-based ones
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Say games based on Bollywood actors have longer shelf life than movie-based ones
The gaming industry has decided to increase celebrity participation in online games so it can scale new heights.
The recent successes of celebrity games with stars like Salman Khan, Bipasha Basu, Neetu Chandra and Sameera Reddy have inspired this change. Maruti Shanker, managing director of 7seas Technology that tasted success with their Neetu Chandra game 'Neetu the Alien Killer', says, "Movie games don't have much of a life.
The gaming industry has decided to increase celebrity participation in online games so it can scale new heights.
The recent successes of celebrity games with stars like Salman Khan, Bipasha Basu, Neetu Chandra and Sameera Reddy have inspired this change. Maruti Shanker, managing director of 7seas Technology that tasted success with their Neetu Chandra game 'Neetu the Alien Killer', says, "Movie games don't have much of a life.
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