The colour of the year for 2018 has been revealed, and it is a beautiful, pastel purple, named ultra violet (UV). Pantone, the company that declares the colour each year, has described next year's shade as, "A dramatically provocative and thoughtful purple shade [that] communicates originality, ingenuity, and visionary thinking that points us toward the future." But why is a shade that sounds like something you need sunscreen for define trends for 2018? Where will we see it over the next year? Has the colour already made its way into our lives? Sit back, as mid-day breaks all of it down, with a lowdown on how to incorporate cosmic purple into your life.

Illustration/Ravi Jadhav