The fad of online shopping is in full swing. Online companies such as Amazon, Flipkart, Snapdeal, Myntra, etc. are thriving exponentially. Some people have formed the view that it is far better and more economical shopping online than the traditional shopping.

Undoubtedly online shopping has many advantages such as products are cheaper; there is a whole range of variety available. Companies are providing facilities such as free delivery, payment on delivery, and quick delivery facilities. The prospective online buyer feels he does not have to waste his precious time to go to the market thus saving not only time but also the botheration of traffic jams, fuel expenses, and other associated inconveniences. However everything related to online shopping is not so rosy. Often the products displayed virtually fail to match the real products in color, texture, and quality. At times the deliver takes far longer time. Besides, the customers miss the satisfaction of immediate gratification of buying a product.