"Har chamakti cheez sona nahi hoti! Be Bold, logout of Gold," read a social media post by Riyaaz Amlani, as Zomato on Thursday decided to stick to its stand without agreeing to the demands put forth by National Restaurant Association of India (NRAI) regarding deep discounts. This was on the day that Deepinder Goyal, CEO of Zomato, tweeted: Zomato is logging out of the logout campaign.

We have said enough and we are getting back to work. I am confident better business sense will prevail in the end. Amlani's Instagram story had memes that offered sarcasm on the #logout movement by restaurants. The picture of a mother holding a stick behind her back, as the caption read: Duniya ka sabse bada jhooth, aa jao nahi marungi. The child is National Restaurant Association of India (NRAI) and mother Zomato. The war, it seems, is officially on, with restaurants keeping the protest on with the #logout. "Zomato has decided to cut all ties through a statement [Goyal's tweet] of their assertion of logging out of the logout campaign. From our end, that simply implies #ZoGoisNoGo," Rahul Singh, president of The National Restaurant Association of India (NRAI) said.