On Saturday, the Jiyo Parsi launched a Parsi Shaadi App as part of their ongoing campaign which aims to arrest the dwindling Parsi population in India. Of the total number of users who have registered from across the country, 25 percent of them are from Mumbai and Pune.

A government initiative, the Jiyo Parsi campaign aims at supporting the community's efforts in increasing the number of Parsis. To further the cause, the government asked them to concentrate on matrimony in this phase which then led to the decision to launch the Parsi ShaadiApp, exclusively for the Parsis worldwide with a dedicated platform at a community level.