As part of the third leg of the Jiyo Parsi campaign, which aims to arrest the dwindling Parsi population, the Parzor Foundation on Thursday announced several financial incentives for members of the community. Termed as Jiyo Parsi Care, the initiatives would encourage senior citizens to take care of the children of Parsi couples and establish a symbiotic relationship within the community.

Speaking about the initiative, Sam Balsara, chairman of Madison World said they came up with the schemes based on the feedback they received from the community after the implementation of the second phase of the Jiyo Parsi campaign. "As part of the feedback, people said, 'It's all very well for you to say have children, but who is going to look after them? Who will go to work to earn money? Who is going to pay their medical and school bills?' These schemes will be helpful. We will also try to address other issues that the community brings up in future," he said.