<img src="http://images.mid-day.com/images/2016/oct/26zingat.jpg" alt="" />
If the state excise department gives a go-ahead, you will soon not only be dancing to the popular Marathi number &lsquo;Zingat&rsquo; from this year&rsquo;s blockbuster Sairat, but also glugging it into glasses.
Earlier this year, Sairat (meaning wild in English) became the highest-grossing film in Marathi cinema. The song Zing Zing Zingat (meaning hangover), which featured in the movie, also went on to win mass appeal, and is a staple at most parties and functions. Cashing in on the popularity of the song and the film, state-backed manufactures now want to label country-made liquor under the brands &lsquo;Sairat&rsquo; and &lsquo;Zingat&rsquo;.
As per the process, the state excise department has issued a directive, calling for objections if any, within the next 15 days. If there are none, it will give a go-ahead to the manufacturers for labelling of the new brands.
At present, there are around 35 manufacturing companies that produce 33 crore litres of country-made liquor in the state annually.
The state decided to take on the manufacturing of country-made liquor under its jurisdiction after a few incidents of hooch tragedy saw many people lose their lives. The excise department out-sources the work to private manufacturers and keeps a tab on them.
Manufacturers have previously given their liquor brands names like Bhingari -- a popular Marathi movie -- and even Bobby, after the 1973 Raj Kapoor hit.
&ldquo;We ensure that good quality country-made liquor is manufactured and sold at a cheap price. Such popular names are given to attract drinkers. A few manufacturers have registered the names as trademarks for supplying country-made liquor. We are in the process of giving them a clearance,&rdquo; said a senior level state excise department official.
Most of the country-made liquor is sold in Mumbai&rsquo;s suburban areas, Palghar, Nagpur, Nasik, Pune and Sangli.

Cashing in on popularity of this yearu00c3u00a2u00c2u0080u00c2u0099s Marathi blockbuster, Maharashtra excise department decides to name country-made liquor 'Sairat' and 'Zingat' in order to convince tipplers to pick these over deadly hooch

Now, Maharashtra govt names its country liquor 'Sairat' and 'Zingat'

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Cashing in on popularity of this year&rsquo;s Marathi blockbuster, state excise department decides to name country-made liquor 'Sairat' and 'Zingat' in order to convince tipplers to pick these over deadly hooch

Now, Maharashtra govt names its country liquor 'Sairat' and 'Zingat'

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Home / Mumbai / Mumbai News / Article / Now, Maharashtra govt names its country liquor 'Sairat' and 'Zingat'

Now, Maharashtra govt names its country liquor 'Sairat' and 'Zingat'

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