The BEST Undertaking has taken strict action against its employee and popular Marathi actress Madhavi Juvekar, dismissing her from service for indiscipline and tarnishing the image of the organisation, after a video of her dancing indecently with currency notes at a programme went viral on social media.

While BEST spokesperson Hanumant Gophane said that it was an "internal matter," BEST chairman Ashish Chemburkar said, "It is not that I support the deeds, but dismissal from service is an extreme punishment and is unfair. The employee can appeal against it as per procedure."