As city parents gear up for their children's school admissions, Early Childhood Association (ECA), a non-profit organisation that works in the pre-schools and day-care sector, has started a campaign aimed at helping new parents find the right pre-schools for their children. Right from the choice of board to curriculum, and the fee structure, everything is explained to these parents under the campaign titled #RightStart.

The organisation ensures that parents don't fall prey to interviews that popular schools conduct for the students seeking admissions along with their guardians. In the absence of any regulatory body for pre-schools in India, there are no clear guidelines on admissions either. The campaign which started last week on social media is already gaining popularity among young parents.