Nafrat se nahi, pyaar se jeetenge (We will win with love, not hatred) — this is Congress's mantra for the Lok Sabha polls, and Rahul Gandhi, and his hug, the poster boy. After RaGa hugged PM Narendra Modi in the Lok Sabha, the Congress decided to promote the photo as "a mark of love".

The party's city unit put up hundreds of banners displaying the photo. Instead of sloganeering, the party has decided to oppose several of BJP's decisions through the banners. Its leaders are claiming "even if we oppose their ideas for a better nation, we don't hate them, and this is what Rahul Gandhi proved by hugging PM".