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Mumbai Diary: Thursday Dossier

The city - sliced, diced and served with a dash of sauce

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Dharavi on an e-market roll
To hone the skills of the thousands of craftsmen who make Dharavi the entrepreneurial hub that it is, and generate more jobs in the community, the online start-up DharaviMarket.com was launched two years ago. As part of a new initiative, the start-up has recently launched an innovative crowdfunding campaign. They are calling on students and anyone interested to pitch products made in the slum to stores in their neighbourhood to expand the reach of the products. As a reward, those who sign up for this also get a chance to earn commission on sales if the shopkeeper stocks or buys the products. Feel like becoming a social entrepreneur? You can find the campaign on Impact Guru.

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