Naughty boy learnt his lesson Sachin Tendulkar had signed around 800 times by 8 pm on Tuesday evening.
He was not done for the night as a select group of journalists, who were invited for an event as a build-up for yesterday&rsquo;s book release function, requested for the batting icon&rsquo;s inscription.
Tendulkar was visibly delighted to meet members of the group. Several of them covered him from his formative years. &ldquo;The media have been very supportive even during my school days,&rdquo; he said while admitting that at times he &ldquo;completely disagreed&rdquo; with their views.
He remembered his first ever mention in a newspaper. He scored 24 in an inter-school game and someone told him that his individual score could be changed from 24 to 30 to qualify for a press clipping.
He agreed to&nbsp;have it changed but soon received admonishment from his coach Ramakant Achrekar. &ldquo;Sir said if you wish to see your name in the newspaper them you better score runs and do it,&rdquo; said Tendulkar.
Like most mistakes in his cricket, it was never repeated.
Body building gets money muscle For a sport that is still not on the corporate radar, body building got a fillip when Yash Birla (quite the body building corporate himself) sponsored the Birla Nutristrength Mr Mumbai Novices, a local competition for upcoming body builders, recently at Shivaji Mandir, Dadar.
<img title="Whose biceps are the biggest of all? Yash Birla (r) and former Mr India Shyam Rahate (l) along with competitors at the Shivaji Mandir, Dadar. Pic/Pradeep Dhivar" src="http://images.mid-day.com/images/images/2014/nov/Shyam-Rahate.jpg" alt="Whose biceps are the biggest of all? Yash Birla (r) and former Mr India Shyam Rahate (l) along with competitors at the Shivaji Mandir, Dadar. Pic/Pradeep Dhivar" /> Whose biceps are the biggest of all? Yash Birla (r) and former Mr India Shyam Rahate (l) along with competitors at the Shivaji Mandir, Dadar. Pic/Pradeep Dhivar
Siddhant Jaiswal was adjudged champion of champions in the competition, but the bigger picture is that a corporate house got associated with the sport, something that the body building fraternity has long been hoping for. It is also notable that Birla is associated at a local, grassroots level.
Cash prizes were modest, but one can only hope that a start has been made. The next stride will be when Mumbai hosts the World Body Building Championships at Goregaon in early December.
E-shopping can be e-stressful Recently consumers and social media were a-twitter, not to mention a-flutter, with the fiasco surrounding flash sales and slashed prices, which led to not only crashing of the sites but also a whole lot of disgruntled customers.
The Competition Commission of India has received complaints about unfair practices on the part of these online marketing firms, and we should be hearing of a decision soon. Meanwhile, one site hit the headlines a few days ago when, instead of a smartphone, it delivered a bar of dishwashing soap and a scrubber to a customer.
The site apologised to the customer but surely they should have sent him a replacement phone free of cost, we think. That was done, unexpectedly enough, by the soap company whose product had mistakenly reached the buyer. The firm actually sent the man a brand new smartphone, as well as a pack of dishwashing liquid bottles.
We have to stand back in admiration at their PR savvy, more so as they had absolutely no need to do this. That&rsquo;s what we call being proactive.

The city &mdash; sliced, diced and served with a dash of sauce

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