Nalini Naegamvala is known as much for her contribution to Mumbai's beauty salon industry as she is for her social activism. It was sometime around last week that Nalini Naegamvala of the famed beauty salon Nalini and Yasmin decided to help families from lesser privileged backgrounds with essential supplies like pulses, cooking oil, biscuits and milk to tide over the difficult times, but met with an unexpected roadblock.

"There are so many families living in slums who are struggling to make ends meet in these trying times. The men generally work as daily wage workers, while the women work as house-helps — both have to stay at home. How do they make ends meet, and feed themselves and their kids?" said Naegamvala. With some help from her old friend — activist Anandini Thakoor and encouragement from filmmaker Zoya Akhtar, she began crowd-funding and managed to get like-minded friends and acquaintances to contribute towards the cause.