The efforts of hordes of volunteers, who diligently visit Juhu Beach every morning to assist the licensed BMC contractor collect garbage, is literally being washed into the sea.

On Saturday afternoon, when mid-day visited the south west corner of Juhu Koliwada, towards Khar, there were mounds of plastic and other refuse spread over an area of 1,000 sq mt and measuring up to four feet. Ideally, this ought to have been segregated and taken to the nearest BMC dumping ground, but it was left to the mercy of the high tide.