Radio City's RJs lead the initiative

Radio City launched '#BlackandWhiteHoli', an initiative aimed at improving road safety in Mumbai. The initiative aims to reduce road accidents caused due to unclearly marked speed breakers and zebra crossings. The campaign was launched in collaboration with ‘Chal Rang De’, a non-profit organization on a mission to make Mumbai gorgeous again, to paint speed breakers in black and white, thereby enhancing their visibility.