Mumbai NGOs write to CM Shinde seeking removal of excessively bright digital billboards

Collective of NGOs write to CM seeking the pulling down of excessively bright hoardings distracting those driving along arterial roads

Bright billboards, such as the ones on the Sion Panvel Highway, may also impair the movement of wildlife, especially birds

Concerned about the “very distracting” bright digital billboards, a group of NGOs has written to Chief Minister (CM) Eknath Shinde, claiming that the billboards are causing “killer” light pollution in the Mumbai Metropolitan Region (MMR). In their letter dated November 1, the collective— including NatConnect Foundation, Watchdog Foundation, and Shri Ekvira Aai Pratishtan —warned the state government that the billboards could cause accidents.

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