A dedicated matrimonial website for HIV Positive people called HetHive was launched in Mumbai on December 2018. Within just 8 days, 39 people have registered themselves on the website out of which 24 are females.

Social activist Mohammed Toha Qureshi, founder of HetHive.com said, "It all started with a phone call. During the second week of November, I received an inquiry regarding another matrimony project I am doing. After a short WhatsApp chat, we were on phone call clearing her doubts and answering her queries. A few mins into it, the girl confided in me that she was HIV positive. I froze and didn't know what to do. I quickly Googled all about HIV and how it spreads. The female helped me all along in learning more. I read how HIV positive man is getting married to negative and vice versa, living a healthy life and having negative babies. During the same research, I learnt that Malaysia has achieved zero transmission to babies during childbirth, which is very encouraging."