India's rapidly dwindling tiger population is finally drawing the much-needed attention from creative agencies and environmentalists. Even to the extent that the campaigns appear to be mirror images of each other. However, no one seems to be complaining since it's all for a good cause. Or so they want us to believe.

Only a fortnight ago, MiD DAY reported about Sanctuary and Contract Advertising's campaign that launched a website to vote for a new national animal, as the tiger was nearing extinction.

The campaigns

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