In a last gasp attempt to bring the crowds to the racecourse, the Poonawallas are pulling out all stops for the Poonawalla Breeders' Multi Million (PBMM) race to be held at the Mahalaxmi racecourse on Sunday, February 23. The Poonawallas are offering free entry to club members (the high cost of members' entry had resulted in dwindling attendance), besides a free betting voucher of R100 to their guests. They also had an open deck BEST bus running through the city from Dadar to Nariman Point on Friday afternoon, promoting the race.

Also, the Royal Western India Turf Club (RWITC) members have been upset at the high ticket prices for their entry in the racecourse. There was a thinner attendance of members this Derby, so the club has recognised that they have to get back their loyal member base.