Radio City collaborates with UN programme to 'Beat Plastic Pollution' in India

LR Actress Dia Mirza MrAfroz Shah Mr Erik Solheim UN Environment Chief Aditya Thackeray and RJ Archana Radio City at the beat plastic beach cleanup driveRadio City Indiarsquos leading radio network announced its association with the United Nations Environment Programme UNEP as the radio partner for the World Environment Day initiative to be held in India to control plastic pollution UNEP is an agency of United Nations to coordinate environmental activities assisting developing countries in implementing environmentally sound policies and practices Every year United Nations chooses one country to be a global host to spread environmental awareness and this year itrsquos India Radio Cityrsquos consistent effort towards addressing societal issues by leveraging the reach and power of the medium has made it an unrivalled partner for UNEP to amplify this noble causeVersova beach in Mumbai has been selected to drive the campaign lsquoBeat Plastic Pollutionrsquo by the United Nations and Indian Government to kick start the cleanup drive Radio City initiated proceedings on 27th May with a beach cleanup drive in Versova as a build up to the World Environment Day to be held on 5th June The launch event hosted by popular Radio City RJ Archana witnessed participation from high profile dignitaries including the UN environment Chief Erik Solhiem Aditya Thackrey actresses Diya Mirza and Pooja Bhatt An awareness generating video featuring RJ Archana was also unveiled at the event to create awareness on various measures to be taken to beat plastic pollutionCommenting on the association with UNEP for World Environment Day Mr Abraham Thomas CEO Radio City said ldquoRadio has the power to influence mindsets and bring about a positive change in the society We are proud to partner with UNEP to work towards this greater cause At Radio City we strongly believe in maintaining a right balance in the environment where we all coexist The Versova beach cleanup is one of the many activities that we intend to drive this year with the objective of highlighting the importance of protecting our environment for the future generationsrdquoIts fantastic to get the support of partners like Radio City to get the World Environment Day message out across India said UN Environment Chief Erik Solheim ldquoDuring my visit to Mumbai I witnessed firsthand the damage marine plastic pollution is causing It will require a step forward from each one of us to do what we can to reduce our own plastic footprint and of course we must I am delighted that a booming economy like India is the global host of World Environment Day 2018 and will be leading the push to save the oceans and the planet Every single environmental challenge we face can be solved by innovation Its simply a case of getting the message out and inspiring as many people as possible to join forces and take a stand for the planet and look forward to Radio Citys help to amplifying the sameRadio Cityrsquos RJ Archana expressing her thoughts on the cleanup drive said ldquoMumbai is known for its beaches and it is extremely sad to see the condition of the beaches with plastic getting deep rooted I have always been taken aback by the amount of plastic waste that is dumped on the streets and the beaches of Mumbai Being a Mumbaikar I feel a sense of responsibility to make this city pollution free and a better place to live in I urge all Radio City listeners and all Mumbaikars to contribute towards conserving our environment and keeping it pollution freerdquoAs a part of the campaign Radio City along with Afroz Shah the UN environment ambassador takes the drive on air and on ground by creating awareness amongst Mumbaikars of how they could replace reuse plastic thereby avoiding plastic pollution Radio City will go on ground to various locations in Mumbai where plastic pollution is high and continue to drive the awareness of beating plastic pollution with volunteers from schools colleges and fellow MumbaikarsCatch up on all the latest Crime National International and Hatke news here Also download the new midday Android and iOS apps to get latest updates