Radio City, India’s leading radio network initiates City Ki Tech-Shaala, a campaign in Mumbai to giveaway laptops / tablets to the students who find it difficult to afford it. Due to the global pandemic, schools, colleges and other educational institutes have not been able to function traditionally, making e-learning the only available alternative. There are many families who are currently living a hand to mouth situation and find it difficult to afford a laptop or a tablet to facilitate their children’s current education requirement. Keeping this in mind, Radio City takes a step forward to ensure that the basic education requirement of the needy is fulfilled. Conceptualized and executed by Radio City, the laptops have been sponsored by Mr. Bhavin Turakhia, Co- founder Directi and anchored by Radio City’s RJ Archana.

City Ki Tech-Shaala spearheaded by Radio City’s RJ Archana on her mid-morning show, 11 se 2 (Gyaraah Se Do) Archu ka show that airs, Monday – Saturday, urges listeners to share their stories with her about why they would need the laptop. Through the 3 week long campaign, RJ Archana plays various stories on air and shares with Mumbai city. Post the analysis of every request that comes her way, few students are being shortlisted and are given the laptop/ tablet. The campaign is amplified digitally across Radio City’s social media pages, with entries pouring in digitally as well. A video featuring RJ Archana and the winner is created and uploaded across social media handles.