Radio City uses Power of Radio to light up life of a Mumbaikar

In a heartwarming gesture Mumbai City responded to fulfil the dreams of Nikita Shukla a visually impaired law student When Nikita visited Radio City studios to collect her contest prize she narrated her story to RJ Sucharita who took her story on air and revealed it to the heart of the city on her show 11 se 2 wala Mumbai MasalaRadio City along with RJ Sucharita decided to extend its support and urged Mumbaikars to contribute their bit for Nikita who was struggling for her education and basic needs Through this initiative that started on 3rd May 2017 Mumbaikars and celebrities pitched in to raise money to help the girl that reaffirmed the faith and spirit in humanityThe initiative till now has garnered an overwhelming response with hundreds of messages and calls pooling in for support As a part of crowd funding exercise Nikita got an extensive support from Kettoorg that started a fund raiser and an online campaign as an extension to Radio Cityrsquos initiative which has got a global reachTalking about the initiative Kartik Kalla ndash EVP and National Head Programming Marketing and Audacity said City runs through our veins and we are always at forefront to help our city and our listeners We are happy that with the money that we have managed to collect Nikita will be able to take care of her expenses for the next few years It feels great that the city has selflessly contributed and extended support for this initiativerdquoThe initiative received great backing and support not only from listeners but also from various eminent personalities like Baba Sehgal Vishal Dadlani RajkumarRao Vir Das and many more We at Radio City salute the spirit of Mumbai city and hope that smile continues to flash on her faceYou can watch her inspiring story on httpswwwyoutubecomwatchv5KeYeZx8UZ0Rag Rag Mein Mumbai CityAbout Radio City 911FM Radio City a part of Music Broadcast Limited MBL is a subsidiary of Jagran Prakashan Ltd Radio City is the first and oldest private FM radio broadcaster in India with over 15 years of expertise in the radio industry Amongst the private radio stations Radio City has consistently been the number one radio station in terms of average listenership share in percentage in Bengaluru and Mumbai with 2417 and 1710 respectively Source TAM Data ndash Radio Audio Measurement Markets Mumbai and Bangalore TG 12 Daypart MonSun 1200 AM1200 AM Place All Period from December 30 2012 to January 21 2017 and as on March 31 2016 Radio City reached out to over 4960 million listeners in 23 cities covered by AZ Research Source AZ Research Report Radio City has introduced humour on radio with Babber Sher launched agony aunt solving love problems with Love Guru and also launched singing reality show in India with Radio City Super Singer Radio City has initiated Radio City Freedom Awards and also operates a web radio on planetradiocitycom which has 40 stations February 22 2017Music Broadcast Limited currently has 39 stations including 11 newly acquired stations in Phase III auctions Radio City in its third phase expands to Kanpur Ajmer Kota Bikaner Udaipur Patiala Patna Jamshedpur Nasik Kolhapur and MaduraiRadio City has been ranked number one in the lsquoMedia Industryrsquo and number two in lsquoBest Companies for Hiring and Welcomingrsquo categories by Great Place to Work in 2015 Led by the philosophy of Rag Rag Mein Daude City the brand is driven by the passion and the pride that listeners feel for and associate with their city For further details log on to wwwplanetradiocitycomQuestions for Mr Kartik Kallagtgt Initiative covered on ndash Radio City 911FM in Mumbaigtgt Show name and timing ndash 11 se 2 wala Mumbai Masala with RJ SucharitaPeople in Mumbai recently came together to help a blind girl who is striving to be a lawyer fighting all odds With the initiative by Radio City Indiarsquos RJ Sucharita Tyagi scores of people pitched in to raise money to help the girl and the story is reaffirming faith in humanity This initiative started on 3rd May 2017We are in the Rag Rag of Mumbai City and Mumbai City is us We are connected to the city and our listeners We are always happy to meet our listeners and hear their storiesNikita Shukla happened to win a radio contest and came to our studios to collect her prize While there she requested to meet the RJ and thatrsquos when Tyagi first met this fighter Her parents wanted her to get married as soon as she completed high school When she disagreed her parents kicked her out of the house Clueless and disheartened she wanted to move to Mathura however her friends urged her to stay back and continue her education After hearing her story we decided to do something for NikitaThe response has been overwhelming unexpected 100s of messages and calls who our team got in touch with and we covered the entire Mumbai City and collected cheques We have raised enough money to take care of all her expenses for the next few years which includes her education hostel and canteen facilities etcWe got in touch with our listeners and collected cheques from their homes offices etc Ketto ndash Which is run by Kunal Kapoor and Varun Sheth supported us in this process they contributed and created a crowd funding page for Nikita which has a global reachPost the response we will Transfer all the money to her She had to pay her fees in June and now it will be paid on time Many eminent people have come forward to offer her potential internship as well we will try and facilitate thatCelebrities that supported the initiativegtgt Baba Sehgalgtgt Rajkumar Raogtgt Vishal dadlanigtgt Mini Mathurgtgt Gaurav Kapurgtgt Justice Katjogtgt Vir dasgtgt Shruti Shethgtgt Niraj Ghewangtgt Richa Chaddhagtgt Sanjeev Kapurgtgt Ayaz Memongtgt Sachin Kalbaggtgt Kunal Kapoorgtgt Jose