Baba Ramdev and Sri Sri Ravi Shankar

Art of Living guru Sri Sri Ravi Shankar is all set to take Baba Ramdev. In a press conference yesterday, Sri Sri announced the launch of Ojasvita — a malt drink and an addition to his product line Sri Sri Ayurveda. To show that Sri Sri products would be more visible now, company officials, representing the meditation guru, announced Rio Olympic badminton silver medallist PV Sindhu as the brand ambassador for the drink. Sindhu's coach P Gopichand, who had accompanied her, said "I have been associated with the Sri Sri family for more than 20 years."