Over the last decade, efforts of the Thane Municipal Corporation (TMC) to create awareness among Thanekars about celebrating Ganeshotsav in an eco-friendly way have failed. Hence, this year, authorities have decided to spread the message in a different manner - by recycling the thermocol used for decoration during the festival.

At schools and societies
The TMC has arranged 40-odd dustbins to collect the discarded thermocol. The initiative is being carried out under the guidance of municipal commissioner Sanjeev Jaiswal, with the pollution control department and the solid waste management department preparing units to make it a success. The education department is doing its bit by creating awareness in civic and private schools.