The situation has become so tricky for the Shiv Sena that it gets questioned when it acts in accordance with 'Brand Thackeray' politics and also gets a rap when it attempts an alteration to its known pattern. The Sena picked a fight with actor Kangana Ranaut over her defamatory remarks against the CM and Mumbai, but it didn't finish the job as expected. In the ensuing fracas, the Nationalist Congress Party (NCP) distanced itself from the ruling partner's style of execution.

The NCP asked why Kangana should be given so much importance and completely ignored her even as she tried to drag the boss Sharad Pawar into the controversy. Meantime, the party's mouthpiece Saamana appealed to Maharashtra Navnirman Sena (MNS) president and CM Uddhav Thackeray's estranged cousin, Raj Thackeray, to join the effort of saving 'Brand Thackeray', which 'alone could fail the evil plan' of appropriating Mumbai and defaming Maharashtra by running smear campaigns.