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Why Modi Magic works
Updated On: 24 May, 2019 05:39 AM IST | | Dr Radhakrishnan Pillai
Experts know it requires a brand ambassador for products and services to make it big. The BJP post the Vajpayee era needed a face. Modi was that face

Amit Shah
Hello, Is that Mr Pillai? Can you come down to meet the CM on Monday morning?" This was the first phone call I got from Narendra Modi's office on a Saturday afternoon in 2012. The person on the other side was from the secretariat of the then chief minister's office. Since I am a Malayalee, he started speaking to me in Malayalam. Confused and excited, since I had not sought an appointment with Modi, I asked what the agenda was.
"He received your book, Corporate Chanakya, and wanted to discuss some ideas with you," was the reply. I realised one of my Gujarati friends must have sent my book to him as a gift. Monday morning, I reached his residence in Gandhinagar. He arrived on time. I was impressed that he had carried my book with him. He had made some notes and marked some pages. As it was my first book, I was quite excited that a chief minister was taking it seriously.
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