Are our kids learning the right things from the cartoons they watch? Almas Virani is no longer sure. "My son was play-acting Chhota Bheem. His friend — who is four years older — was playing Chutki, preparing laddoos while he went on an adventure."

Alarmed by the show's unabashed gender stereotyping that her seven-year-old son and his playmates were unwittingly emulating, Virani started an online petition to appeal to Chhota Bheem's producers to #MakeChutkiStronger. Launched two days before International Women's Day, the petition crossed 1,200 signatures within 48 hours on Change.org.