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Zomato replates Gold, restaurants not impressed

NRAI decides to #stayloggedout even as Zomato offers improvements to its deep discount loyalty programme

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Deepinder Goyal, Zomato founder

Deepinder Goyal, Zomato founder

The #logout movement has turned into #stayloggedout. A day after the first meeting between NRAI and food aggregators, Zomato sent out a mass email to all member restaurants with a 10-pointer Upcoming Improvements to roll out before September 15. This has not been accepted well by restaurateurs.

The 10-point changes include limiting Gold usage by a single user to one unlock per day to ensure that customers complete their dining experience at a single restaurant; restricting number of unlocks to a max of two per table; a minimum floor on Gold membership fee – commitment to not sell Gold at anything less than Rs 1,800; restrict user's login ID to a single mobile device; discontinuation of trial packs for Gold; and strengthen two-way feedback system.

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