Setting the tone for the 2019 parliamentary election, Prime Minister Narendra Modi coined Sunday a new slogan, 'Ajay Bharat, Atal BJP', highlighting his party's commitment to its core values and the country's progress and forward march under its rule.

Addressing the BJP national executive meet, Modi also paid rich tributes to former prime minister Atal Bihari Vajpayee through his slogan. The new slogan, 'Ajay Bharat, Atal BJP', means an India which is victorious and cannot be subjugated by anyone and a party which is committed to its principles, Union Minister Ravi Shankar Prasad said briefing the media about Modi's speech in the closed-door meeting.