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'Give social media five to 10 years'

Venkat Krishnan, founder and director of GiveIndia, says it is still too early for the social media to have a significant impact on charity

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What were the challenges you faced in the formative years?
One of the most important challenges that we have faced right from the beginning is outreach -- how do we make people aware of GiveIndia as a platform available for them to use, without spending a fortune on doing this. Another key challenge was finding and hiring a talented pool of passionate individuals with a corporate skill set, willing to work for much less in a not-for-profit organisation.

Venkat Krishnan

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