Prasar Bharati signs MoU with Digital Television Russia

New Delhi Two of the worldrsquos leading broadcasters ndash Prasar Bharati Indiarsquos public service broadcaster and Digital Television Russia DTR Russiarsquos 1 PayTV programmer today signed a Memorandum of Understanding MoU on cooperation that will set the stage for a new media era in both countriesThis strategic alliance will focus on high quality production marketing and distribution of content related to art culture trade amp science research and technology etc Joint production and exchange of TV programs and related services will give audiences in both countries an unprecedented access to a rich variety of thematic entertainment and factual contentThe MoU was signed by Jawhar Sircar Prasar Bharati CEO and Mr Dmitry Mednikov amp Ms Ayuna Badmaeva representatives of Digital Television Russia at The Royal Plaza DelhiThis partnership will crosspromote each nationrsquos unique culture and traditions through cooperation in all areas in the mediaarena From adaptation of iconic TV programs in each broadcasterrsquos library right up to the sharing of best practices this coming together will not only benefit viewers in India and Russia but will also inspire media executives in both countries to explore new and exciting ways of communicating their storiesMr Jawhar Sircar CEO Prasar Bharati feels that this tieup has tremendous potential for developing synergies between the two broadcasters He says ldquoA new vibrant India looks forward to a robust partnership with Russian Television and Radio as represented by VGTRK and DTR India and Russia have a long tradition of mutual respect and have enjoyed decades of meaningful partnership in many industrial scientific and cultural domains Through this new MoU we look forward to a reassertion of our historic bonds and seek to know each otherrsquos country people and advancements even better We intend to come even closer through better appreciation of our positions It is indeed a very positive step and both sides look forward to itrdquoMr Dmitry Mednikov Deputy CEO Russia Television and Radio says that DTR is committed to developing local content in India for distribution by local players and will reinvest their revenues into localcontent He says lsquoWe are here to launch and build meaningful business in partnership with Indiarsquos programmers content producersrsquo distribution platforms Our key principle is to invest into local content production stateoftheart technologies and to develop local talentsrsquoThis September Russiarsquos leading journalists will be in India to produce TV programmes on Indian economy technology and culture This series will be aired in Russiarsquos highly rated FTA channels Russia 1 and Russia 24Ms Ayuna Badmaeva Deputy CEO GM of International Networks Digital Televison Russia further explains ldquoThis is really an exciting time for us in DTR We provide smart and innovative programs that entertain educate audiences across all demographics and on all platforms Our philosophy in creating local brands and local formats ensures that these channels willresonate with the local viewers Especially with a market like India where there are many regions and languagesrdquoAbout the companiesPrasar Bharati is a statutory autonomous body established under the Prasar Bharati Act and came into existence on 23111997 It is the Public Service Broadcaster of the country The objectives of public service broadcasting are achieved in terms of Prasar Bharati Act through All India Radio and Doordarshan which earlier were working as media units under the Ministry of IampB and since the above said date became constituents of Prasar BharatiAll India Radio is Indiarsquos National Broadcaster and also the premier Public Service Broadcaster All India Radio AIR has been serving to inform educate and entertain the masses since its inception It is one of the largest broadcasting organisations in the world in terms of the number of languages of broadcast the spectrum of socioeconomic and cultural diversity it servesDoordarshan is an Indian public service broadcaster a division of Prasar Bharati It is one of the largestbroadcasting organisations in the world in terms of the studios and transmitters infrastructureDigital Television Russia DTR is Russiarsquos no1 programmer in basic and premium subscription television channels Its nationally recognized brands are considered a lsquomust haversquo for platforms and advertisers The brand portfolio is structured under four key programming pillars including Factual Entertainment My Planet Kids Mult Movies Russian Roman and Sports Thematic brand extensions exist for each of our pillars which include channels such as Live Planet Russian Bestseller Sport 2 and more Close to 200 million cumulative consumers interact with DTR platforms every month