New Delhi: Advertising sector watchdog ASCI upheld complaints against 68 out of 108 advertisements in March for misleading ads, including those of Hindustan Unilever Ltd, Cadbury India, Heinz India and PVR Ltd. According to the Customer Complaints Council (CCC) of Advertising Standard Council of India, health and personal care category continued to lead with 44 violations in this regard.

Complaint against Hindustan Unilever's Vaseline Healthy White Lotion were upheld for "showing exaggerated claims of instant whitening on skin". Complaints against Cadbury India's 5 star were upheld for showing a lady giving birth to a baby who is laughing. "The voice-over says that the babies used to be laughing while being born in earlier days and later they started crying at childbirth due to a disease called seriousness.