As a part of its expansion plan, AirAsia X said on Tuesday that it will start direct flight services between Amritsar and Kuala Lumpur. An official stated that the four times a week service by AirAsia X from August 16 will provide visitors access to Amritsar. Amritsar has a tremendous potential as a religious, tourism, commerce and trade destination

AirAsia X Chief Executive Officer Benyamin Ismail said: "Many Sikhs and Punjabis have been asking us to fly direct to Amritsar, home to the world famous Golden Temple, and we are pleased to be able to offer this direct service to this holy city." "This new route is part of our efforts to strengthen our position in India, which offers us the possibility of expanding in Europe and North America. AirAsia X will focus on promoting Amritsar along with our existing destinations, New Delhi and Jaipur as part of our overall campaign focusing on Fly-Thru traffic from markets like Indonesia, Australia and New Zealand," said Benyamin.