The Mahindra Group Chairman, Anand Mahindra, responded after a Karnataka farmer was allegedly insulted by the sales executives at a Mahindra and Mahindra SUV showroom in Tumakuru district.

"The Core Purpose of @MahindraRise is to enable our communities & all stakeholders to Rise. And a key Core Value is to uphold the Dignity of the Individual. Any aberration from this philosophy will be addressed with great urgency," he tweeted.