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Instead of jail term, celebrities endorsing misleading ads will have to pay penalty of up to Rs 50 lakh and serve a ban of up to three years once the new Consumer Protection Bill is cleared by Parliament. The Consumer Protection Bill, 2018 was introduced by Consumer Affairs Minister Ram Vilas Paswan in the Lok Sabha and it seeks to replace the 31-year-old law. One of the major objectives of the bill is to crackdown on misleading advertisements.