By the time you read this, many journalists across the city would have already been inundated with mails that announce “celebrations” centred on World Environment Day, which falls on June 5. Offers, discounts, freebies and competitions to increase awareness have become the hip thing to do, these days.

You’ll come across any or all of these initiatives: planet earth drawing competitions for your kids, cloth and natural fabric bag sales, no-plastic drives; talks, debates and discussions about saving Mother Nature, its plant and animal life. It makes for excellent photo-ops and multiple feel-good moments while it lasts.