Prime Minister Narendra Modi on Friday called upon people to join a nationwide cleanliness drive at 10 am on October 1, saying a clean India is a shared responsibility.

In a post on X, he said, "October 1 at 10 am, we come together for a pivotal cleanliness initiative. A Swachh Bharat is a shared responsibility, and every effort counts. Join this noble endeavour to usher in a cleaner future."