I’ve always maintained this in the past, and will do so again. That Times Now and the Arnab Goswami brand of prime time news television doesn’t work on the big election night (and day).

The promos for Times Now are all over. I have heard them on Radio Mirchi and I’ve seen them on Aaj Tak. And, of course, on Times Now. They are focussing more on Arnab, and less on the channel.