Tata Trusts has begun a pan-India community outreach to induce adoption of health practices, as promoted by the Government of India, in rural areas to prevent the spread of COVID-19. Beginning March 31, the exercise is expected to have already reached about 12 million people in 21 states.

The campaign '5 Kadam, Corona Mukt Jeevan', ranges from video messages in the country's languages, even dialects, short animation videos and infographics to audio messages, and SMS based messaging.