Dabur pulls down ad showing same-sex couple celebrating Karva Chauth after MP minister's warning

A day after the Madhya Pradesh government decided to take legal action against Dabur over an advertisement showing a samesex couple celebrating lsquoKarva Chauthrsquo the company has decided to withdraw the adThe ad pertains to Fem cream bleach a product of Dabur India Limited showing a samesex couple celebrating Karva Chauth and watching each other through a sieveIn a statement on Twitter Dabur stated that they have withdrawn the campaign from all social media handles and apologised for ldquounintentionallyrdquo hurting peoplersquos sentimentsFems Karwachauth campaign has been withdrawn from all social media handles and we unconditionally apologise for unintentionally hurting peoplersquos sentiments pictwittercomhDEfbvkm45mdash Dabur India Ltd DaburIndia October 25 2021Twitterati had contrasting views over the advertisementActress Pooja Bhatt stood by the campaign and said that its a pity that a giant like Dabur refused to stand by their ad slambamban So much for being the lsquoMotherrsquo of democracy Pity a giant like Dabur refused to stand behind their AD While I donrsquot endorse a fairness cream in principal I reserved my comment as they attempted to celebrate Inclusivity amp PRIDE So why hide now httpstcoavzq1XafgWmdash Pooja Bhatt PoojaB1972 October 26 2021Shivani Chopra Vice President of Indian National Congress Delhi posted If rich powerful giants like Dabur India succumb to political bullying a common manrsquos fate to defeat is inevitableIf rich powerful giants like DaburIndia succumb to political bullying a common manrsquos fate to defeat is inevitable Dabur pictwittercommuukTOsOsFmdash Shivani Chopra ShivaniChopra_ October 26 2021Others also came in support of the ad campaignIf your progressiveness is limited to what the hooligans of the day allow you to say you are not very progressive at allDaburAd Dabur TanishqJewelry FabIndia AltNewsHindi pictwittercomHzRwkVRrmrmdash Andha Observer AndhaObserver October 26 2021Some Twitter users however were offended by the ad and posted against itWhats the use of withdrawing after warningI guess we can live happily even without using Dabur productsMyTakemdash India My ReligionStay Safe aloksom October 26 2021Another case of successful Hindu pushback and victory against antiHindu crusaders in cultural Christians dominated ad market Narottam Mishra from MP raised objections and then Dabur felt that it had crossed a line The ad is withdrawnBoycottDabur pictwittercomnoBFQd1as6mdash Pankaj Saxena PankajSaxena84 October 26 2021On Monday MP Home Minister Narottam Mishra said that he has directed the state police chief to convey to Dabur India to withdraw an objectionable beauty product advertisement showing two women celebrating the Karva Chauth festival and take legal steps if the ad is not taken back by the consumer goods makerAlso Read MP Bajrang Dal activists ransack set of Ashram3 web series for wrong portrayal throw ink on Prakash JhaldquoI consider this a serious matter More so because such advertisements and clippings are made on the rituals of Hindu festivals only They the advertisement showed lesbians celebrating Karva Chauth and seeing each other through a sieve In future they will show two men taking feras marrying each other according to Hindu rituals This is objectionablerdquo Mishra told reportersThe state home minister said he has directed the DGP Director General of Police to ask the company to withdraw this advertisement And if it fails to do so take legal steps after examining the advertisement he addedWith PTI inputs