We are swiftly advancing towards the next Industrial Revolution – a phenomenon which is popularly known as Industry 4.0. The Digital sector has been the major driver of this monumental change that has engulfed businesses and industries. Digital, as a business enabler and as a discipline, has perhaps caused more transformation in the last decade than in the entire history of corporations. Much of this can be attributed to the proliferation of new-age media, technological evolution, rise of social platforms that are real-time, and shareable content formats. Digital has advanced from being a support function to a key business faculty that not only forms part of most of the brand strategy but also helps corporations engage with the market in an impactful and sustainable fashion. Digital, today, has helped enterprises become more interactive, innovative, analytical, consumer-focused, and intelligent, and modern-day strategists and business leaders who have integrated technological prowess with creativity and communication expertise are doing exemplary work in the industry.

Therefore, it becomes important to encourage the digital heroes who have immensely contributed to the development of the industry for the benefit of the market, the consumers and the economy at large. It is with this view that Inkspell Solutions is organizing the third annual Drivers of Digital Summit and Awards on December 06, 2018 in Mumbai. "It is a unique program wherein we are providing an exclusive platform for enterprises, agencies and professionals to discuss the key trends, opportunities and challenges of the digital industry in India while also rewarding outstanding work in this domain," said Chitra Surana, Head of Alliances at Inkspell Solutions.