Prime Minister Narendra Modi on Friday launched a broadside on his party's political rivals in Kerala and said it was time the people of the state gave Bharatiya Janata Party (BJP) a chance.

"For decades the Communist CPI-M and the communal Congress have failed Kerala. The Congress-led United Democratic Front (UDF) and the Communist Party of India (Marxist)-led Left Democratic Front (LDF) are different only in name as both have taken turns to loot the state. The BJP-led NDA presents an alternative which will serve each and every citizen," Modi told a mammoth Vijay Sankalp rally here.