Gwalior: Sunita Tomar, face of India's anti-tobacco campaign, lost her battle with cancer today. Tomar, 28, died en route to a hospital here in the wee hours.

She is survived by her husband and two sons. "Sunita came to us (Mumbai) around seven days ago for treatment, but she insisted on returning to her native place in Bhind district in Madhya Pradesh since her two kids were alone," Pankaj Chaturvedi, who treated her at the Tata Memorial Hospital in Mumbai, told PTI.