A couple of weeks ago, we learnt that a city-based heritage tour operator had launched an open jeep service to explore the city. The intent, according to its founders, was to aid large groups and also ensure that older enthusiasts enjoy a comfortable trail rather than having to trudge on foot. While we are yet to test the jeep safari, we found it to be a novel and inclusive idea in the tourism space. After all, it’s been ages since any new, exciting initiative has been introduced to showcase Mumbai.

This brings us to our area of concern. It’s the start of Mumbai’s peak tourist season and we have nothing to shout about tourism initiatives for the city.