These days, brands go an extra mile to engage with customers. While it's not unusual for brands to interact with users on social media, we rarely see them sharing a meme to engage with their followers. But that's exactly what Indigo airline did. Indigo found an innovative way of asking passengers why they stand up even when the seat belt sign is on, using a 'We really really really meme'.

We really really really really... want to know why people stand up even when the seat belt sign is on!, the airline asked its followers on Twitter. For those who are unaware of the 'we really really really meme, this involves using the world really in different lines so that it creates a curved pattern and has become a very popular trend on Twitter and Facebook.