YouTube has now gone desi, literally. On June 7, the video-sharing website launched YouTube Box Office, an Indian film channel that will feature a new film every month for everyone to view, and opened the month's account with Band Baaja Baaraat.u00a0Sunday MiDDAY spoke to Gautam Anand, Director, Content-Partnerships for YouTube Japan-Asia Pacific on the purpose of the channel and its future plans.

What was the impetus behind setting up YouTube Box Office?u00a0
In India, sports and entertainment is a big focus area. When we showed Dabangg on YouTube, over 1.3 million users viewed it. With over 48 hours of content being uploaded on YouTube every minute, we thought there was scope for a website that focuses on Bollywood content, which is why we launched YouTube Box Office.